Brand Strategy sessions
brand positioning & Messaging
Print & Digital Design
web content writing
Photography Art Direction
Monarch, a creative merchandise solutions agency based in Chicago, came to Mothershed Design Company with the need to refresh their brand. Founded in 2009, Monarch needed a brand that reflected who they are today and where they’re headed.
MDCo. took a hard look at Monarch through Brand Strategy Sessions to find out what makes them different and locate opportunities to stand out from the competition. MDCo. worked with the Monarch team to refresh their entire brand identity system from refreshed brand positioning and messaging to a new logo, unique product photography, and a compelling website. The result was a bold new brand with an amazing website to establish Monarch as thought leaders in their industry.
MDCo. developed a bold identity system for Monarch through colorful copywriting and design that provides a fun, fresh take on formality.
Mothershed Design Company art directed and photographed over 100 branded products for Monarch’s case study portfolio. Some of these case studies included items for clients such as Netflix, Absolut Vodka, and Hilton.
We worked with Monarch to develop a unique way to consistently display their diverse branded merchandise portfolio through product photography.
We also developed a logo for Monarch's sub-brand, Beyond the Imprint. Beyond the Imprint is Monarch's blog which showcases inspiring content, innovative ideas, and empowering educational opportunities to promote Monarch as a source of community and creativity.