59% of people will choose to do business with a company over one of its competitors based on good design, and 45% have even paid more for a product or service with good design.
Don’t lose business to the competition. With the Brand Essentials Package, you’ll stand out with a professional brand that matches the quality of your products or services.
2-Hour Strategy Session
Start with a 2-Hour Strategy Session via video call to gather the right information and lay the groundwork for your brand. We take an in-depth look at your business, audience, competition, and develop mood boards to explore the look and feel before diving into design.
Logo Design
Translate your business into a recognizable, visual symbol of your brand with a custom logo. This includes two initial logo concepts and three rounds of revisions, resulting in your final logo design and accompanying file suite.
Mission, Vision & Tagline
Who are you, what do you do, and why does it matter? We specialize in discovering the answers to these essential questions by developing your mission, vision, and tagline. Identify what makes your business different and how to tell your unique brand story.
Brand Color Palette
Color increases brand recognition by up to 80% and is crucial in distinguishing your brand from the competition. You’ll receive a brand color palette that’s easily recognizable, includes color code breakdowns, and establishes brand consistency across platforms.
Source: University of Loyola
Brand Typography
Ensure your brand exudes who you are and what you do through the fonts you use. You’ll walk away with a typography system that reflects your brand’s personality and is easy to use for headlines, subheadings, and body copy.
Imagery & Graphic Style
Whether your brand is modern, traditional, bold, or conservative, your imagery and graphic style visually communicate who you are to your audience. You’ll receive on-brand stock photography recommendations and a set of custom graphics to continue building your new brand.
Business Card
Receive a print-ready business card design for you and each member of your team to start growing brand awareness and building connections.
We order, print, and ship your branded items directly to your door! Through our partnership with Moo, you’ll receive a 10% discount on all printing.
One-sheet
A one-sheet is a single-page, evergreen marketing tool. Send your one-sheet to a prospect via email or print and use it as a leave-behind after a sales meeting. You’ll receive a one-sheet that’s on-brand complete with custom copywriting that emphasizes your business’s value.
We order, print, and ship your branded items directly to your door! Through our partnership with Moo, you’ll receive a 10% discount on all printing.
Social Media Profile & Cover Graphics
Ensure your brand is consistent across all social platforms with a custom profile and cover image for Facebook, Instagram, Twitter, and LinkedIn.
Social Media Launch Kit
Promote your new brand on social media! You’ll receive three custom social media templates using Canva to launch your new brand. Canva is an easy-to-use online design tool. Not a Canva Pro user yet? Use our affiliate link to sign up!
Brand Guidelines
This handy reference document ensures your brand is used consistently across all platforms and includes a detailed breakdown of all your brand identity elements and how to use your brand asset files.
Your Investment: $6000
Timeline: 8 – 10 Weeks
Not sure which brand package is right for you?
Check out the Brand Package Comparison Chart.
The Best Value
Invest in our packages and get exactly what you need to build your brand and grow your business.
Done for You
We do it all. Let us be your creative partner dedicated to your brand’s long-term success.
We Make it Easy
No more lengthy timelines or complicated processes. We do the heavy lifting while you get back to what matters most: running your business.
1. Strategy Session
We start with a 2-Hour Strategy Session via video call to gather the right information and lay the groundwork for your brand.
2. Logo Design & Brand Positioning
Once your Strategy Session has been conducted, we get to work designing your logo concepts and developing your mission, vision, and tagline.
3. Brand Identity & Collateral
With your logo and brand positioning finalized, we develop the remainder of your brand identity including color, typography, imagery, and graphic style. We use these elements to create brand collateral including business cards, a one-sheet, social media profile and cover images, and a social media launch kit to provide you with everything you need to start promoting your new brand!
4. Brand Guidelines & Final Files
You’ll walk away with all your final files along with a custom brand guidelines detailing your fonts, colors, and how to use your files to ensure your brand is used consistently across all platforms.
By combining the Brand Essentials Package with a Website Package, you’ll receive everything you need to communicate your business’s value and attract qualified leads.
You’ll walk away with a strong visual identity that stands out from competitors and a website that speaks to your audience and does the selling for you.
Looking for more? Add any of the items listed below to your Brand Package.
Business Card Template
Whether you need new business cards for your growing team or want to make changes and updates yourself, a Canva business card template is the perfect way to continue promoting your brand.
Letterhead Template
Ensure your communication is both professional and on-brand with a custom letterhead template created in Canva.
Mailchimp Email Template
Email marketing can be an incredibly effective tool. Grow your audience, share valuable content, and promote your offerings with an on-brand Mailchimp email template.
Pitch Deck Templates
Wow potential customers with presentations that put your best foot forward. Mothershed Design Co. creates custom pitch, proposal, and presentation templates in Canva, Adobe InDesign, or PowerPoint.
Instagram Bio
Your bio is the most important part of your Instagram profile. Ensure your brand stands out on social, shows up in search, and prompts followers to take action with a well-written Instagram bio.
Promotional Cards
Stay top-of-mind, thank a client, or request a review, while making a lasting impression with printed promotional cards.
Custom Signage
Stand out with custom signage. We work with local vendors to produce high-quality signage that increases brand awareness and makes your presence known.
Vehicle Wraps
Make the right first impression and promote your brand on the road with vehicle wraps designed to make the right first impression.
T-Shirt Designs
Whether for employee uniforms or as promotional swag, expand your brand with t-shirts everyone will want to wear. We design on-brand t-shirts, prepare files for production, and can recommend the best local and online print vendors.
Trade Show Displays
Attract potential clients at conferences and events with a trade show display that stands out and makes the right first impression.
Miscellaneous Collateral
Whether you’re in need of design for promotional products, branded caps or beanies, brochures, or other print / digital collateral, we’ve got you covered!
Unclear Process & Vague Timelines
Long, Boring Questionnaires
Numerous Generic Options
Only Provide Design Services
Pay More or Just Wing It
Get “Ghosted” for Weeks at a Time
Outsourced “Mystery” Designers
Packaged Services & Streamlined Process
Strategy Session via Video Call
2 Highly-Strategic Logo Concepts
Mission, Vision & Tagline
Social Media Launch Kit
Clear, Consistent Communication
100% In-House Services
The Brand Essentials Package is designed for small businesses, startups, and entrepreneurs who need a professional brand identity. Whether you’re rebranding an existing business or building a new one from scratch, this package gives you clarity, strategy, and a strong visual identity system to grow with.
Before any design work begins, we hold a Strategy Session to learn about your business, audience, and goals. This ensures we design brand assets and logos that reflect your business values, resonate with your target market, and feel authentic to you.
You’ll receive two strategic logo concepts designed to stand out and align with your brand strategy. We believe in creating highly strategic logo design concepts, rather than presenting a surplus of options that aren’t right for your business. With three rounds of revisions to your chosen concept, you’ll walk away with a final logo that represents the quality of products or services you provide.
We include up to three rounds of revisions per deliverable (logo, collateral, social graphics, etc.) to ensure you’re completely satisfied with your final designs.
You’ll receive everything you need to start using your brand right away, including:
Don’t worry! Once your brand is finalized, you’ll receive a custom brand guidelines document detailing everything from messaging, logo usage, color codes and where to purchase font licenses, to how to use your brand assets. This ensures consistency across print, digital, and social media so your brand always looks professional.
Yes! Once the final payment is received, you’ll have 100% ownership and rights to all design files—no ongoing fees or restrictions.
A 50% deposit payment is due upon signing of the package proposal. The remaining 50% payment is due upon completion of the deliverables and prior to delivery of final files. This policy ensures that all parties are equally invested and committed to the project.
Nope! Unlike many other marketing and design agencies, we perform all of our services 100% in-house. Forget about miscommunications and timeline snafus. We never outsource any design, copywriting, web design, or development to ensure the utmost quality control.
Most branding projects are completed in 8–10 weeks, depending on feedback turnaround. This timeline allows us to move strategically while ensuring you have time to review and provide input.
Unlike one-off logo services, our process combines strategy + design to create a professional, cohesive brand identity. You’ll walk away with more than a logo—you’ll have a system of assets and guidelines that build trust and consistency.
Mood boards are curated visual direction guides that include colors, typography, logo inspiration, imagery, and graphics. They align us on style and tone before logo design begins. After your Strategy Session, we’ll create 1–2 mood boards, gather your feedback, and then move confidently into logo concepts—already knowing we’re on the same page.
Absolutely! If you already have a logo but feel it needs a refresh, we can adapt the Brand Essentials process to modernize your visual identity while preserving the recognition you’ve built. Since the full package is designed to give you a complete, cohesive brand system, the pricing remains the same—but the benefit is that you’ll walk away with updated assets and guidelines that make your brand feel fresh, polished, and consistent across every platform.
Yes! Many clients start with the Brand Essentials Package and later expand with website design or additional collateral. Your brand assets are created with growth in mind.
Absolutely! While the Brand Essentials Package focuses on logo design and brand identity, we also offer custom Website Packages that bring your new brand to life online.
We primarily work with small, service-based businesses (such as attorneys, accountants, consultants, coaches, and professional services). That said, our process is flexible and can be applied across industries—if you’re looking for a professional brand identity, we can help!
Yes! While we specialize in Colorado small businesses, our branding process works seamlessly for clients nationwide. All collaboration is handled virtually through Zoom and shared project platforms.