How to Build Your Brand on Social Media

If you’re a small business owner, you may be wondering just how to leverage social media to build your brand. With an endless list of algorithm changes and overwhelming how-to guides, we’ve created a breakdown of evergreen social media tips that won’t go out of style:

Consistency is key.

Branding is all about consistency and when it comes to social media, the situation is no different. It’s vital that your social media presence reflects your brand accurately across all platforms such as Facebook, Instagram, Twitter, etc. 

Ensure visitors know they’re at the right place by using the same profile and cover images on each platform. It’s an easy but effective way to start building consistency across your accounts. Beyond just the visuals, using the same tagline, bio, and call to action on each platform also serve to familiarize your audience with your brand.

Establish your brand voice.

What does your business sound like? Is your B2C brand voice casual, funny, and chock full of memes? Or, do you work in a more serious industry where your tone needs to be authoritative, reassuring, and use infographics to communicate complicated information? 

Thoughtfully considering how your brand sounds is just as important as what it looks like. Ensure your brand is represented correctly in your social media content by using consistent language, calls to action, and even branded hashtags. 

Stock your brand toolbox.

To use your social media to its fullest potential, it’s vital to have a brand toolkit full of valuable assets. These include items such as a brand style guide, social media templates, and stickers that make it easy to create consistently, branded content for each social platform. 

Save time by using custom templates in Canva to quickly and easily create social media content already formatted for Facebook, Instagram, Twitter, and more. By using Canva’s Pro plan, you can also set up your brand’s colors, fonts, and logo files to make it even easier to create new content. 

Mothershed Design Co.’s Brand Essentials Package and Comprehensive Brand Packages include everything you need to start building your brand, including social media profile and cover graphics, and a Social Media Launch Kit to start promoting your business.

If you’re frustrated by trying to do everything yourself and are ready to invest in an expert’s help, book a call with us to discover how we can help you build your brand and grow your business!

By Meg Mothershed

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