Recently featured on UpCity’s expert article, 33 Logo Design Tips To Boost Your Branding In 2022, Meg Mothershed contributed crucial tips on logo design.

The two most important factors to keep in mind when designing a logo for a new business is that the logo should be highly legible and memorable. Don’t sacrifice clarity for style. If no one can read or understand what your logo is for and what it represents, your brand will be quickly forgotten. A logo that is highly legible and memorable will stand out from competitors and be quickly understood.

Your logo should appeal to your target audiences, stand out from competitors, and be reflective of your business now and the vision for its future. It’s vital that the vision for your new logo serves a distinct goal or objective, rather than making a change for change’s sake. Your new logo should be one part of a larger brand evolution that helps to move your business forward.

Say goodbye to the headache of choosing the right designer, and say hello to Mothershed Design Co.’s Logo Design Package! Designed for small businesses and solopreneurs in need of a logo, this package includes everything you need to start building your brand and connecting with your customers. Book a call with us today!