Solving the Mystery of SEO: What is SEO & How to Use It in Your Digital Marketing Strategy

SEO doesn’t have to be a mystery. Instead, it can be one of the greatest allies on your journey to business growth. Here’s a quick rundown of everything you need to know about SEO, from common misconceptions to tips and tricks to help you become a whiz in no time.

SEO helps businesses rank higher in search results and is a fundamental part of a successful digital marketing strategy. When potential customers look for products or services in your field, you don’t want your business getting lost in the vast corners of the internet. By optimizing your website for SEO, you can improve your search rankings and increase the number of opportunities to gain new customers. Whether you’re a new business or a veteran company, SEO is an essential aspect of building your online presence and helps you to validate your company's credibility and improve visibility. 

It’s important to understand what SEO is not, in order to better understand what it is and what it can do for you. First of all, SEO isn’t a magic formula. It shouldn’t be the single tactic for your online marketing, it can’t compensate for a poorly-designed website, and it can’t be something you perform once and then sit back, expecting to enjoy the benefits. SEO involves constant, evolving effort to improve your online presence. 

SEO Top Tip #1

One of the most powerful SEO opportunities is your website. By optimizing your website’s on-page and technical SEO, your website can become a powerful sales tool for your business. On-page SEO is simply the content that exists on and within your website and includes elements such as keyword-driven meta title tags and data descriptions to high-quality content that actually makes up your website. Technical SEO involves the nitty-gritty setup that ensures your website is easy to navigate and “crawl” by search engines.

SEO Top Tip #2

The number and quality of backlinks to your website are another great way to build your SEO power. Backlinks are simply links on a website that direct back to your website. Having a large number of high-quality backlinks tells Google that your website is a valuable source of information and will help you to rank higher in search results over time. What makes a backlink high-quality, you ask? Other websites that are optimized for SEO and receive a higher volume of traffic can all be important factors in helping you in your own SEO journey.

SEO Top Tip #3

Other important factors affecting SEO include creating and optimizing a Google My Business profile and increasing the number of positive Google Reviews. Google My Business is a powerful tool to improve your local SEO. Creating a Google My Business profile is a free and easy way to start boosting your SEO. To do this, you’ll just need to have a physical business address (sorry, no P.O. boxes allowed), and signup through Google. Once your GMB profile is up and running, start gathering Google reviews from past clients! Check out our recent article on Online Reviews: Why You Need Them & How to Get Them for more helpful tips.

Unfortunately, even after all these efforts, you won’t wake up tomorrow and instantly see changes in your company’s traffic or profitability. It takes time to notice results and fully comprehend the benefits long term. However, getting started now is the only sure-fire way to get the results you’re looking for!

At Mothershed Design Co., we understand how crucial SEO is to successful online marketing and include Essential SEO setup with every Website Package. Our Essential SEO Setup includes professionally-written meta title tags and data descriptions, image optimization and alt text, and keyword research and implementation. Book a call with us today to decode the mystery of SEO and grow your business! 

By Meg Mothershed

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