When it Comes to Small Business Marketing, Testing & Tracking are the Keys to Success

Recently featured on UpCity’s expert article, Digital Marketing Tips For Emerging Businesses In 2022, Meg Mothershed spoke on the importance of testing and tracking your marketing efforts.

When it comes to digital marketing is to test, test, and test some more. Don’t just try one avenue and give up if it doesn’t work. It’s crucial to experiment with different methods in order to discover what resonates with your audience and through which channels.

Is your target audience spending time on Facebook? Or, are they part of the LinkedIn crowd? Perhaps they seek out referrals from colleagues or go to Google when searching for a service or product like yours. 

Will they respond to online ads or will a direct mailer with a handwritten note capture their attention? Experiment with different tactics and channels to discover which marketing efforts will work best for your business.

One of the biggest mistakes new businesses make with their digital marketing efforts is not tracking their results. Without tracking, you will have no idea whether or not your investment of time and money is truly working or not. There are a ton of great tools out there—from advanced software to simple spreadsheets, knowing your numbers is key to successful digital marketing.

Mothershed Design Co. can help your small business or startup build a brand and website that attracts the right clients and gets you more qualified leads. Stop wasting time and start growing your business—book a call with us today!

By Meg Mothershed

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