RETAIL STORE

Bevy’s Liquor World

Scope‍

Brand Essentials Package
Graphics & Illustration
Print & Digital Design
Environmental Graphics & Signage
Retail Store Art Direction
Apparel Design

“Josiah and Meg did a wonderful job helping us rebrand our business. We feel very lucky to have met them. If every vendor we worked with were this good we’d all be billionaires by now.”
‍
Adam Krier
Bevy’s Liquor World

The Challenge

With growing competition from grocery stores and online retailers, Bevy’s Liquor World knew they needed to create a distinct, immersive brand in order to stand out and be heard. They needed to appeal to a wide age range and a diverse demographic.

The Solution

Mothershed Design Co. developed the character of “Bevy,” a hardworking, everyman who knows his booze. The brand’s fun, retro aesthetic resonated with the store’s older, loyal customers while simultaneously attracting a millennial audience. The result was a cohesive store experience that helped Bevy’s stand out from competitors and garnered local recognition.