Indoor Soccer Facility Logo & Website Design

Fulcrum Fives

Fulcrum Fives is an indoor soccer facility in Cincinnati, Ohio, built around one simple idea: soccer is better when it’s played in a community that feels like home. As they prepared to launch, they needed a brand identity and website that could capture the excitement of five-a-side soccer while creating a memorable presence on and off the field.

Mothershed Design Co. partnered with Fulcrum Fives to create a bold sports brand, custom logo, and website design that celebrates the energy of the beautiful game and gives players a brand they’re proud to represent.

The Challenge

Launching a new indoor soccer facility means competing for attention in a crowded recreation and sports market. Fulcrum Fives needed a brand that would instantly stand out while appealing to everyone from competitive league players to casual weekend athletes.

The identity needed to communicate speed, skill, teamwork, and community—the qualities that make five-a-side soccer so addictive to play and exciting to watch. At the same time, the brand needed to feel authentic and approachable, creating a welcoming atmosphere for players, families, and spectators alike.

They also needed a website that could serve as a central hub for leagues, events, and facility information while helping establish Fulcrum Fives as a premier indoor soccer destination in Cincinnati.

The Result

We developed a bold, high-energy brand identity and custom website that brings the spirit of five-a-side soccer to life.

At the heart of the brand is the Fulcrum Falcon—a custom crest-inspired symbol influenced by traditional football club logos. Designed to evoke speed, focus, and competitive spirit, the falcon gives the brand a sense of heritage and team pride while creating an instantly recognizable mark that players can rally behind. The use of green throughout the identity pays homage to the turf that serves as the backdrop for every match, reinforcing the facility’s connection to the game itself.

The website was designed to make it easy for visitors to explore leagues and learn about the facility, while showcasing the unique atmosphere that sets Fulcrum Fives apart. Through engaging visuals, strategic messaging, and a user-friendly experience, the site captures both the competitive edge and welcoming culture of the facility.

The result is a memorable indoor soccer brand and website that positions Fulcrum Fives as more than just a place to play—it’s a place to compete, connect, and be part of Cincinnati’s soccer community.

“They brought our vision to life and helped us create a brand that people are proud to wear.”

We love Mothershed Design. They were able to help us standout! I specifically like the practicality that Mothershed uses with the assets they provide. They think about our brand long term and provide suggestions and recommendations on ways we can continue to communicate and evolve our message. We recommend them for anyone who needs a new brand/website or a brand/website refresh.

Yvonne Zeman

Investor & Startup Advisor, Fulcrum Fives