A Promotional Products Rebrand

Cedarhue Branding

When new owners Tyler and Nick acquired a long-standing promotional products company in Lake Placid, New York, they saw an opportunity for a fresh start.

They partnered with Mothershed Design Co. to develop a new name and brand identity that would reflect their vision, rebuild trust, and position the company as a modern, environmentally conscious promotional products partner.

The Challenge

After purchasing the business from a previous owner, Tyler and Nick wanted to leave the old brand behind and establish a stronger foundation for future growth. The company needed a new name, logo, and brand identity that would help differentiate it in the competitive promotional products and branded merchandise industry.

Beyond creating a fresh look, the new brand needed to improve public perceptions of the business, appeal to a wide range of clients, and communicate a commitment to thoughtful, sustainable promotional products. At the same time, it needed to honor the company’s roots in Lake Placid while remaining relevant to customers across the country.

The Result

Through a collaborative naming process, we landed on Cedarhue—a name inspired by the natural beauty of the Adirondacks and Lake Placid region while still feeling relevant to customers nationwide.

From there, we brought the brand to life with a custom logo, earthy color palette, and approachable yet sophisticated visual identity. The new brand helped shift perceptions of the company from a traditional promotional products supplier to a modern partner focused on thoughtful, environmentally conscious merchandise.

We also created a flexible brand system that could be used across product mockups, social media, and marketing materials, giving the team a strong foundation for growth. The result is a fresh, memorable brand that reflects the company’s new ownership and helps them stand out in a crowded promotional products market.

“We had a phenomenal experience working with Meg & Josiah at Mothershed Design Company.”

Their approach was thoughtful and organized throughout. I was particularly impressed by their organization and clear communication. The balance between artistic style and practical strategy left us feeling confident that our vision was brought to life. I highly recommend them for your small business branding needs.

Tyler Merriam, MS, MAS

Managing Partner, Cedarhue Branding