Travel Brand & Website Design

Travel Pretty

Travel Pretty was created to help women experience transformational travel through thoughtful guidance, storytelling, and resources that enrich the journey of personal growth. Founded by travel writer Lindsey Galloway, the brand needed an identity and website that would resonate with women who love travel, writing, self-discovery, and meaningful experiences.

Mothershed Design Co. partnered with Lindsey to develop a distinctive travel brand and digital presence that captures the beauty, creativity, and transformative power of travel.

The Challenge

As a new venture, Travel Pretty needed a cohesive brand identity that could stand out in the crowded travel and lifestyle space while appealing to a highly specific audience of women travelers, writers, and explorers.

The brand needed to feel feminine, inspiring, and sophisticated without falling into travel industry clichés. It also needed a website that could serve as a foundation for future content, resources, storytelling, and community-building while clearly communicating the brand’s mission and vision.

The Result

We created a complete travel brand identity and website design centered around the idea that the journey should be just as beautiful as the destination.

The visual identity combines feminine details, editorial-inspired design, and a sense of adventure to reflect the brand’s focus on transformational travel and personal growth. To further differentiate the brand, we developed a series of custom collage-style graphics inspired by travel journals, collected memories, and meaningful experiences. These graphics were brought to life through subtle website animations that add personality and movement throughout the user experience.

The result is a memorable travel website and lifestyle brand that captures the spirit of exploration, storytelling, and self-discovery while giving Travel Pretty a strong foundation for future content and community building.

“As soon as I started working with them on my brand and website, I knew I had chosen the right team.”

They listened carefully, asked great questions, and created initial concepts that really tracked to my vision. They did such a great job that I also hired them to re-do my personal website, which they also hit it out of the park on. Both sites exceeded my wildest dreams for them, and I would work with Meg and Josiah again in a heartbeat (and plan to!)

Lindsey Galloway

Founder, Travel Pretty